Master On-page SEO for Blogger like a Pro-Step by Step Guide

 Did you know that on-page SEO can boost your Blogger blog’s ranking and traffic by up to 200%? According to a study by Backlinko, on-page SEO factors such as title tags, meta descriptions, headings, content, and images have a significant impact on how well your blog performs on search engines.

On-page SEO is the process of optimizing your blog content for a target keyword within a single blog post. It helps search engines understand what your blog post is about and match it with relevant queries from users. It also helps users find and click on your blog post by providing them with useful and attractive information.

In this post (3rd in the series), we will show you how to do on-page SEO for Blogger blogs in 2023 and beyond, especially in the face of increasing competition and changing algorithms. We will cover the main elements and factors of on-page SEO for Blogger blogs, how to use them effectively and strategically, and what are some tools and resources to help you with on-page SEO for Blogger blogs.

On-page SEO for Blogger blogs involves optimizing various elements and factors that can help you rank higher and drive more traffic to your blog. These elements and factors are:

Keyword Research

Keyword research is the process of finding and selecting the best keywords for your blog niche, audience, and goals. Keywords are the words or phrases that users type into search engines to find what they are looking for. Choosing the right keywords can help you attract more qualified and relevant visitors to your blog.

To do keyword research for your blog, you need to use tools like Google Keyword Planner, Ubersuggest, or SEMrush. These tools can help you find relevant, popular, and low-competition keywords for your blog niche, audience, and goals. You can also see how many times a keyword is searched per month, how difficult it is to rank for it, and what are the related keywords or questions that users ask.

Some tips for doing keyword research for your blog are:

• Use long-tail keywords that are more specific and less competitive than short-tail keywords. For example, instead of using “blogger settings”, use “how to customize blogger settings” or “blogger settings tutorial”.
• Use keyword variations, synonyms, or related terms to avoid keyword stuffing or repetition. For example, instead of using “blogger” multiple times in your post, use “blog”, “website”, “platform”, etc.
• Use keywords that match the intent of your users. For example, if you want to attract users who are looking for information or solutions, use informational or problem-solving keywords. If you want to attract users who are looking for products or services, use commercial or transactional keywords.

Keyword research is the foundation of on-page SEO for Blogger blogs. It can help you create content that matches what your users are looking for and what search engines want to show them.

You may also try the free Keyword  Research Tool from ValuePane.

Title Tag

The title tag is the HTML element that defines the title of your blog post and appears on search engines and browsers. It is one of the most important elements of on-page SEO for Blogger blogs because it tells search engines and users what your blog post is about and why they should click on it.

To optimize your title tag for Blogger blogs, you need to use your target keyword, convey your main idea or benefit, and fit within 60 characters. This is the maximum number of characters that search engines and browsers will display for your title tag. You also need to use modifiers like numbers, brackets, or power words to increase click-through rates. You also need to use pipes (|) or dashes (-) to separate different parts of your title.

Here are some tips to optimize your title tag for Blogger blogs are:

• Use your target keyword as close to the beginning of your title as possible. This can help search engines and users see the relevance of your blog post.
• Use modifiers like numbers, brackets, or power words to make your title more catchy and compelling. For example, instead of using “How to do On-page SEO in Blogger”, use “How to do On-page SEO in Blogger [2023 Guide]” or “How to do On-page SEO in Blogger: 10 Easy Steps”.
• Use pipes (|) [Shift +] or dashes (-) to separate different parts of your title such as your blog name, your keyword, or your modifier. This can help search engines and users see the structure and hierarchy of your title. For example, use “How to do On-page SEO in Blogger | ValuePane” or “How to do On-page SEO in Blogger – ValuePane”.
• Avoid using stop words like a, an, the, etc., or unnecessary words like welcome, hello, etc., in your title. This can help you save space and focus on the important words.

The title tag is the first impression of your blog post on search engines and users. It can help you attract more clicks and traffic to your blog.

Meta Description

The meta description is the HTML element that provides a summary of your blog post and appears on search engines and social media. It is another important element of on-page SEO for Blogger blogs because it tells search engines and users what your blog post is about and why they should read it.

To optimize your meta description for Blogger blogs, you need to use your target keyword, summarize your main point or offer, and fit within 150 characters. You also need to use a call-to-action or a question to encourage clicks. You will also need to avoid duplicate or missing meta descriptions across your blog posts.

Some tips to optimize your meta description for Blogger blogs are:

• Use your target keyword at least once in your meta description. This can help search engines and users see the relevance of your blog post.
• Summarize your main point or offer in your meta description. This can help search engines and users see the value and benefit of your blog post.
• Use a call-to-action or a question in your meta description. This can help search engines and users see the purpose and intent of your blog post. For example, use “Learn how to do on-page SEO in Blogger” or “Do you want to do on-page SEO in Blogger?”.
• Avoid using duplicate or missing meta descriptions across your blog posts. This can help you avoid confusion and penalties from search engines. You can use tools like Screaming Frog or Yoast SEO to check for duplicate or missing meta descriptions on your blog.

The meta description is the second impression of your blog post on search engines and users. It can help you persuade more clicks and traffic to your blog.

URL

The URL is the address of your blog post that appears on browsers and links. It is another important element of on-page SEO for Blogger blogs because it tells search engines and users what your blog post is about and how it relates to your blog.

To optimize your URL for Blogger blogs, you need to create short and simple URLs that include your target keyword, match your title tag, and use hyphens (-) to separate words. You also need to avoid using stop words like a, an, the, etc., or unnecessary parameters like ?p=123 etc., in your URLs. You also need to use redirects or canonical tags if you change or update your URLs. You can also customize your URL by clicking on Permalink under Post settings and choosing Custom Permalink. This can help you create a more descriptive and SEO-friendly URL for your blog post.

You can follow some tips to optimize your URL for Blogger blogs are:

• Use your target keyword as close to the beginning of your URL as possible. This can help search engines and users see the relevance of your blog post.
• Match your URL with your title tag as much as possible. This can help search engines and users see the consistency and accuracy of your blog post.
• Use hyphens (-) to separate words in your URL. This can help search engines and users read and understand your URL better.
• Avoid using stop words like a, an, the, etc., or unnecessary parameters like ?p=123 etc., in
• your URLs. This can help you save space and focus on the important words.
• Use redirects or canonical tags if you change or update your URLs. This can help you avoid losing traffic and ranking due to broken links or duplicate content. You can use tools like Google Search Console or Yoast SEO to set up redirects or canonical tags for your blog.

The URL is the identity of your blog post on the web. It can help you improve your blog’s SEO and usability.

Headings

The headings are the HTML elements that divide your blog content into sections and sub-sections with different levels of importance. They are usually marked with H1, H2, H3, etc., tags. They are another important element of on-page SEO for Blogger blogs because they tell search engines and users what your blog post is about and how it is structured.

To optimize your headings for Blogger blogs, you need to use your target keyword and related keywords in your headings, use only one H1 tag per blog post, use subheadings to break up your content into smaller chunks, and use headings that match the intent and expectation of your users.

Optimize your headings for Blogger blogs using the following tips:

• Use your target keyword and related keywords in your headings. This can help search engines and users see the relevance and context of your blog post.
• Use only one H1 tag per blog post. This should be the title of your blog post and should match your title tag and URL. This can help search engines and users see the main topic and purpose of your blog post.
• Use subheadings to break up your content into smaller chunks. This can help search engines and users scan and read your blog post easier. You can use H2, H3, etc., tags for subheadings depending on the level of importance or hierarchy of your content.
• Use headings that match the intent and expectation of your users. This can help search engines and users see the value and benefit of your blog post. For example, if you are writing a how-to or tutorial blog post, use headings that show the steps or process of doing something. If you are writing a list or roundup blog post, use headings that show the number or name of each item.

The headings are the outline of your blog post. They can help you organize and present your content in a clear and logical way.

Content

The content is the text, images, videos, and other media that make up your blog post and provide value to your readers. It is the most important element of on-page SEO for Blogger blogs because it tells search engines and users what your blog post is about and why they should read it.

To optimize your content for Blogger blogs, you need to use your target keyword and related keywords throughout your content, write original and engaging content that solves a problem or answers a question for your readers, use short paragraphs, sentences, and words to improve readability, use bullet points, lists, tables, etc., to improve scan-ability, use transition words to improve flow, use images, videos, etc., to enhance visual appeal, and use internal links and external links to improve credibility.

As it commonly said that ‘Content is king’, you should definitely use these tips to optimize your content for Blogger blogs:

• Use your target keyword and related keywords throughout your content. This can help search engines and users see the relevance and context of your blog post. However, avoid keyword stuffing or repetition, which can harm your blog’s SEO and readability. Use keywords naturally and strategically, such as in the title, headings, introduction, conclusion, etc.
• Write original and engaging content that solves a problem or answers a question for your readers. This can help search engines and users see the value and benefit of your blog post. Provide useful and relevant information, examples, tips, etc., that address your readers’ needs and goals. Avoid duplicate or thin content, which can lower your blog’s SEO and credibility.
• Use short paragraphs, sentences, and words to improve readability. This can help search engines and users scan and read your blog post easier. Break up your content into small chunks of text with clear and concise sentences and words. Avoid long or complex paragraphs, sentences, or words, which can confuse or bore your readers.
• Use bullet points, lists, tables, etc., to improve scannability. This can help search engines and users see the main points or details of your blog post. Organize your content into bullet points, lists, tables, etc., that highlight the key information, features, steps, etc., of your blog post. Avoid large blocks of text or data, which can overwhelm or distract your readers.
• Use transition words to improve flow. This can help search engines and users see the connection and progression of your blog post. Use transition words such as however, therefore, moreover, etc., that show the relationship or contrast between different parts of your blog post. Avoid abrupt or disjointed transitions, which can disrupt or confuse your readers.
• Use images, videos, etc., to enhance visual appeal. This can help search engines and users see the attractiveness and quality of your blog post. Use images, videos, etc., that support or illustrate your blog content and provide more value to your readers. Avoid irrelevant or low-quality images, videos, etc., which can lower your blog’s SEO and reputation.
• Use internal links and external links to improve credibility. This can help search engines and users see the authority and trustworthiness of your blog post. Use internal links that connect your blog posts to each other within your blog. This can help you provide more information or context to your readers and keep them on your blog longer. Use external links that connect your blog posts to other websites or sources outside your blog. This can help you provide more evidence or references to your readers and show them that you have done your research.

The content is the heart of your blog post. It can help you provide value and satisfaction to your readers and search engines.

Video Resource

Note:

Blogger uses some different terminologies than other blogging platforms such as WordPress.

For example, Blogger uses Search description instead of Meta description or Snippet; Labels instead of Tags; Major heading, Heading, Subheading, Minor Heading instead of H2, H3, H4, etc. These are essentially the same concepts but with different names.

SEO is all about grabbing the attention of search engines to rank higher in search results. So this blog post about On-page SEO in Blogger, will also be helpful to you for writing blogs managed using other content management services.

Conclusion

In this post, we have shown you how to do on-page SEO for Blogger blogs in 2023. We have covered the main elements and factors of on-page SEO for Blogger blogs, such as keyword research, title tag, meta description, URL, headings, content, internal links, external links, images, and schema markup. We have also explained how to use them effectively and strategically based on your keyword research, content creation, and optimization goals. We have also provided some tools and resources to help you with on-page SEO for Blogger blogs. You can read ‘The Ultimate Checklist‘ to Blogger settings in-case you missed it.

On-page optimization for Blogger blogs can help you rank higher and drive more traffic to your blog in 2023 and beyond, especially in the face of increasing competition and changing algorithms. It can also help you create content that matches what your users are looking for and what search engines want to show them.

If you have any questions or feedback about this post, please leave a comment below. We would love to hear from you. And if you liked this post, please share this post with your friends.